Articles

Lisa Leitch has written a variety of interesting articles on the subjects of Marketing and Sales Integration, Sales Effectiveness, Sales Leadership and many more. She has chosen some of her favourites to share with you here.
 
Lisa offers you these articles to reprint or repost - FREE - provided that her name and contact information (supplied at the end of each article) are included. Please let us know how you plan to use any article(s) by Lisa by sending us an email.
 

 

Icon	Resource Name Description	Size
	Will your marketing and sales approach survive...? In a recent research project, we interviewed several Canadian Sales leaders, the results of which led us to a revelation…we are in the midst of a Sales and Marketing Revolution!	585.88 Kb
	Are you ready for the new world of sales? In this article, Lisa shares the findings from her interviews with over 10 Sales Leaders and the issues that are most pressing to them in today's marketplace and economy.	81.9 Kb
	Delivering sales effectiveness Delivering Sales Effectiveness: Bridging the Gap Between Marketing & Sales: In this article from the CPSA's Contact Magazine, Lisa Leitch profiles the success of Purolator's Sales Effectiveness Team and details the fundamental phases of Marketing & Sales Integration.	883.99 Kb
	What's keeping leaders up at night? A White Paper report on Leading Marketing & Sales Issues: Marketing and sales expert Lisa Leitch, conducted more than twenty interviews with Canadian business leaders in several industries to identify their top marketing and sales issues and determine how the integration, or lack of integration, between their marketing and sales departments impact these issues.	504.92 Kb