CPSA Strategic Account Management

 

Do you talk about being a “strategic partner” with your customers, but can’t get past being a mere vendor?

 

 

 

In today’s increasingly competitive global marketplace, the world of sales is changing. As amalgamation and acquisitions are taking over, customer bases are shrinking. The age of the key account salesperson is in full swing. Striving to differentiate yourself by bringing higher value than a simple “supply” source to your customers is key.

 

Strategic Account Management is designed to prepare you for this environment and the associated challenges. It explores advanced selling skills, examining the strategic and tactical elements involved in key account sales.

 

Who Should Attend

• National Account Managers
• Regional Sales Managers
• Senior Account Executives and Key Account Managers
• Sales professionals focused on major account selling

This program will enable you to:

• Become a valuable “strategic partner” with your customers by establishing stronger, longer term partnerships that benefits all parties

• Explore efficient and effective questioning techniques for uncovering and gathering critical customer intelligence

• Develop new business by penetrating existing accounts and acquiring new key accounts

 

Contact Teneo today to customize the Professional Selling Program for your team's specific needs.