CPSA Professional Selling Program

Become your customers' indispensable business partner.

CPSA's Professional Selling is based on validated sales research. Learn how to use consultative selling techniques and practice them through your real life client scenarios, group exercises and business case studies. Implement a step-by-step process for acquiring and retaining customers.

As one of six CPSA training partners, Teneo Results can offer this program to:

Understand and Manage Yourself: Personality traits for Sales Success
Build Your Business Strategy: Territory Planning, Account Management, Business Development
Consultative Selling: Effective Prospecting Approaches
Secure the Business: Communication, Presentation and Negotiation

Benefits Include:

Maximize your sales effectiveness by applying the consultative selling process
Manage your individual qualities & attributes for sales and personal success
Implement strategies for effective time management and goal setting
Identify leads for your business development funnel using Sales 2.0
Apply the elements of a good first call, plan a successful first visit and obtain a go-forward commitment

What role do you play in your customer's business?

Are you an order taker or a trusted adviser?

Are you a transactional or relationship salesperson, just trying to move more of your products and services...or are you a valued, trusted sales consultant who helps clients overcome challenges, meet goals, and grow their business?

Today’s customers are more knowledgeable, sophisticated and demanding - sometimes with a capital “D”. According to the business leaders we interviewed, B2B customers don't want traditional salespeople – they want pro-active, consultative sales partners who understand their business needs and challenges, and who can provide them with pro-active solutions.

The CSPA Professional Selling Program can be delivered on-site in 2 or 3 days or 6 half-days, or via interactive webinar series. Contact Teneo today to customize a CPSA training program to meet your team's specific needs. You only require a minimum of 6 persons on your team, to bring the CPSA Professional Selling program into your organization.

Why become a CSP?

If you need proof that being a Certified Sales Professional gives you an edge, take a look at what CSP graduates told us in a recent survey:

86% of CSP's said their professional designation gave them a competitive advantage in the marketplace
Almost two-thirds increased their sales by 15% or more after receiving their training and certification
More than two thirds said the CSP designation brought them added prestige in the eyes of customers and prospects
72% of CSP's rank in the top 25% of sales within their respective organizations
67% (two thirds) have over 10 years of sales experience
A whopping 93% of CSPs recommend becoming a Certified Sales Professional to others.

"CPSA has worked with Lisa Leitch as a Strategic Partner for the past 3 years. She is an Instructor for our programs, an Examiner for the Certified Sales Professional (CSP) designation, and an Accredited Partner delivering our programs to corporate member companies. She is an energetic and dynamic partner, providing a high-level of service to our organization and our members. And she's a constant source of innovative ideas to help grow our business. We're proud to have Lisa represent CPSA as she is a walking billboard for sales professionalism."
Anne Babej - COO at Canadian Professional Sales Association
“As a result of the CPSA Professional Selling program, I set up a meeting with one of my clients, to apply the 8-Step Consultative Selling Approach and landed a $25,000 sale along with the opportunity to present our partnership program for 2010. This course is well worth the investment of both time and money.”
B. Corrin – Key Account Manager, Tenaquip Ltd.
“As a result of your sales training program, we exceeded our fourth quarter targets and our sales year-to-date are up over 20% from last year. We want you to know how much we appreciate your sales expertise.”
Cindy Chapman, President & Creative Director, Plan-It Promotions
"Lisa was my instructor/coach at the Canadian Professional Selling course that I attended this past January. Considering the amount of material that was presented in the course, she kept the class engaged, on time and even helped me out one-on-one with her expertise. She even injected her personal experiences throughout the course which helped us connect to her on a personal level. No wonder she is an asset to the CPSA!"
Derek Wisniewski
“I am writing this to inform you that I have passed the CSP examination and you are the first person I thought I should share this as it just would not have been possible without your extremely beneficial coaching. I consider myself very lucky to have attended the course conducted by you. Lisa..thank you very much, you are doing a great job!”
Manog Jain

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