“This program definitely gave me the edge, with a complete change in my approach to sales. My sales have increased even above my already lofty sales goal. I have gained confidence, my clients trust me more, and I now believe I am an expert and true consultant to my clients. The weekly conference call with our peers was a fantastic tool.” Andrea Pole, CAS McCabe Promo
But then, life happens. We are quickly distracted with emails, blackberries and client meetings. We get overloaded with sales administration and reporting. We quickly forget all of those hot new techniques – until we hear them again at the next seminar. And we say to ourselves: “Oh well. I know this stuff – I kind of do it anyway. Besides, I'm hitting my sales targets. I don't have time to get in to all of this 'flavour-of-the-month' sales strategy stuff.” And that worked – for awhile.
Then, everything changed. Clients tightened their budgets, sales targets became harder to hit, and now we're losing sleep. Suddenly, what we've been doing successfully for years just isn't working anymore. We can't sell like we used to, because our clients aren't buying like they used to. And as our numbers dwindled, so did our enthusiasm – and our confidence in ourselves as salespeople.
That’s why a key advantage of the Professional Selling Phase 2 Sales Coaching program is the ongoing, interactive group coaching work we do as part of the sales training process. Techniques and strategies are important, but they aren't enough. Group coaching allows you learn along with other experienced, like-minded professionals. You'll turn strategy into action, share your successes, and learn from each others experience. And because you learn and field-test a new strategy in each of the 12 weeks, you'll have no problem implementing what you've learned – you've already made it a natural part of your day-to-day sales activities.
Beyond goal setting, the training and coaching systematically elevates your self-perception from transaction-based order taker to value-added consultant to genuine sales expert. You'll be able to articulate a strong, compelling value proposition that will get your client's attention – and, ultimately, their business.
Not only does this improve the overall results of both you and your sales team, it also increases retention of your best performers and strengthens the sales culture of your organization.
You will be able to: