Marketing & Selling To Your Ideal Profitable Clients

Today's Marketing & Sales Facts:

• Sales cycle is 22% longer than in 2001
• A salesperson is spending on average 18% of their time in front of a client
• The sales pipeline ratio is 3.46:1 – you need more opportunities to close just one deal
• 50-80% of Marekting content is never used by the Sales Department
• 75% of Marketing Dollars don’t generate revenue*

In this interactive and engaging program Certified Sales Professional, Lisa Leitch, will show you how to identify, market and sell to your Ideal Profitable Customers so you can increase the success of your marketing campaigns and ultimately land more business.

Lisa will show you how to:

• Identify your Ideal Profitable Customers & Centres of Influence
• Create your Top 30-50-100 'Hot' Client List
• Increase the ROI of your Promotional/Direct Marketing Campaigns
• Utilize the 7-Step Consultative Selling Formula to land more business
• Exponentially grow your business in less than 1 hour per week