Integrating Your Marketing & Sales for Profitable Results

 

Is your sales team effectively leveraging your marketing investments?

Do your marketing and sales teams work together towards a unified strategy?

 

To grow your business with today’s more sophisticated and demanding customer, your sales team can’t simply rely on strong client relationships. They need to sharpen their sales skills to better understand their client’s needs and move from Transactional Selling to Value Based Selling. This seminar will demonstrate how to successfully integrate your marketing and sales teams, generate increased revenue, be more productive with an ROI approach.

You’ll learn how to:

• Gain valuable insights by listening to your customers through your sales team
• Create a unified strategy using Teneo’s 21-point Integrated Marketing & Sales Plan
• Use key marketing tools to help you navigate sales through the complex sales cycle and ultimately close more business
• Ensure your sales team is effectively representing your company's unique brand and/or products
• Implement the 7-Step Consultative Selling Process to close more business
• Increase Marketing ROI through your sales team with an aligned strategy
• Improve your Direct Mail, Tradeshow and website portals using new technologies and social networking